Featured course:
Retail Marketing - Maximising Brands, Networks and Outlets
September 8-12, 2003
Oxford, UK
Retail marketing in today's oil industry is not only about fuels and lubes.
Evermore discerning customers need a wider range of goods and services.
Increasing competition is putting margins under pressure. This is a broad
based, comprehensive foundation course, on which you will learn to manage
objectives and resources professionally.
Mr Stuart Howell, lecturer
of RM1, comments, "This course enjoys the reputation of being the most
respected and valued course of its type all over the world. Its breadth and
depth of content remains unsurpassed. Some have endeavoured to copy the
course, but it has a unique pedigree and standing that cannot be matched by
any other organisation. Its faculty comprises both senior practitioners from
the industry and board level business managers from oil companies, as well as
successful retailers."
Delegates who had previously attended RM1 have said:
"I am recommending that all of our company's retail managers attend as soon
as possible"
"I have attended numerous retail courses but this is the only one that is
deals with real issues in ways that make real sense"
"The lecturers knew what they were talking about because they had personal
experience of the markets from around the world"
Further Information:
Retail Marketing -
Maximising Brands, Networks and Outlets (RM1)
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