Downstream Marketing and Retail

This course is replacing RM0 – Retail marketing – Maximising Outlets and Networks

This course explains and develops the proven key management practices and procedures required to maximise success in retailing. It deals with the optimisation of network marketing and sales, business performance management, understanding a market place, brand management, the principal service station operating management options and consequences, and customer relations management.

The essence of the course is to advise and explain to delegates the best business practices in the subject matters, so that they may develop the necessary skills to help them become professional business managers.

Case studies and interactive debates are included in the programme.

This course will help develop and establish the principles of professional leadership in the context of managing the difficult tasks of satisfying customers’ needs and wants whilst coaching and motivating staff, maintaining standards and controlling assets safely and profitably. It focuses on the skills and processes essential to manage a site to its optimum, profitably and safely, whilst professionally dealing with staff and customers. Please note that this training course is not based solely on a series of lectures, but on actual incidents that call for professional management skills to resolve. It is based on "three days in the life of a site manager".

This course will develop the essential knowledge and skills required to help ensure that managers make more reliable decisions when designing and implementing retail market strategies. The principal aspects of gaining objective insights into markets, the importance of network planning, applying proper key business performance indicators and the use of information technology are all dealt with in context. Other key matters such as the different modes of network and site management and property optimisations are also included.

This five-day course provides an overview of downstream oil products marketing. There is a strong emphasis on understanding the demand side of the market and the use of marketing principles to understand customer expectations and the potential for profitable business from a wide range of refined oil products (transportation fuels, commercial fuels, lubricants and bitumen). The course covers the principal end-user markets for these products, both to business customers (B2B) and to end consumers (B2C).

By means of a range of presentations, exercises, case studies and discussions, delegates will consider practical issues and will investigate ways to add value to the realities of efficient product supply to their customers through the use of a marketing approach.

This course deals with matters relating to policy making and operational issues regarding the strategic and tactical marketing of fuels, shop goods and car washes. It includes the critical aspects of basic site and facility layout, supply chain management and modes of network and site operation. It covers the principal issues which affect the profitable marketing and sales of on-site goods and services and how they may be managed overall mainly from an oil company-s point of view.

This course is replacing RMNP – Network Planning and Asset Management for Professional Retailers

This course focuses on the essential business management skills required to maximise retail property network opportunities and financial returns whilst optimising finite resources.

The course centres on the matters of Network Planning, Investment Management and Property Management. Fundamental business management principles are explained and explored using interactive style lectures together with exercises and a case study.

The essence of the course is to advise and explain to delegates the best business practices in the subject matters, so that they may develop the necessary skills to help them become professional business managers.

This three-day course provides an overview of the sales and marketing of downstream oil products to end user customers (consumers – B2C markets and businesses – B2B markets). There are real opportunities for oil marketers to grow their businesses and profits. But, in a highly competitive environment, the marketers who succeed will be those who really understand their customers and markets and then act strategically.

The course will enable delegates to create a differentiated marketing strategy that is appropriate for their respective businesses. It will provide practical tools and ideas to help implement strategy as well as build profitable business from selling refined oil products (covering the full range of transportation fuels, industrial fuels, lubricants and bitumen).